Meet the Team
Dr Lutza Ireland FOUNDER
Dr Lutza (Autistic/ADHD, she/her) is a trailblazer in using gamification and design to support mental health, inclusion, and psychological safety. As a multi-award-winning designer, Dr Lutza developed an evidence-based framework for “making the invisible visible” through a proprietary visual language. She has significant expertise in designing and implementing workplace adjustments, creating assessments, and using gamification to boost engagement and resource utilization. She applies her experience in psychology, design, and research to enhance workplace inclusivity and performance, consulting with Fortune 500 companies on inclusive employment pathways. Her work has earned her multiple awards in service design, social design, and digital health.
Richard Margolin CO-FOUNDER and CTO
Richard is a pioneer in developing ground-breaking technologies for social impact. As the founder and former CEO and CTO of RoboKind, his company designed and developed socially interactive and facially expressive robots to facilitate inclusive learning with a proven effectiveness of 80% engagement from autistic learners (compared to the 3% for traditional therapy). Alongside EdTech, Richard’s experience includes consulting and building AI tools for evaluating investment deals, as well as contributions to human genetics, bioinformatics, and robotics. An accomplished entrepreneur, researcher, engineer and public speaker, Richard has garnered accolades as a Tech Titan, including recognition as EY’s Entrepreneur Of The Year, 500 Most Powerful Business Leaders in Dallas-Fort Worth, Dallas’ 40 Under 40, and most recently AI 75 as an AI Visionary.
Origin Story
🌌 The Operating Systems No One Told You About
You’ve probably noticed it before.
Some people talk to think.
Others stay quiet, then drop their answer when everyone else is spinning.
Some people check in, ask how your weekend was.
Others jump straight into the task.
You’ve got humans.
You’ve got AI.
You’ve got tools, teams, technology.
Yet somehow, communication misfires.
Tasks bottleneck.
Burnout creeps in.
AI feels clunky.
People feel like they’re doing ten jobs at once.
🧠 Here’s What No One Tells You:
Every person and every AI runs on their own Operating System.
Some OS are built to focus on people.
Some are built to focus on tasks.
Some preserve stability.
Some push boundaries and explore.
It’s not better or worse. It’s not broken. It’s design.
But modern work has cranked the settings to max complexity:
You’re expected to be the expert and the manager, the marketer, the negotiator.
It’s not enough to do your craft—you’re syncing with teams, tools, platforms, AI, clients.
Everyone’s expected to multitask roles their OS wasn’t optimized for.
Being amazing at your job?
That’s now just the starting point.
🚩 Default Settings = The Hidden Challenge:
You’re still running your original OS:
Your natural ways of working, thinking, communicating.
But no one taught you how to:
Translate your OS to others.
Recognize their OS.
Sync with AI that’s optimized for entirely different rules.
That’s why it feels clunky.
Not because you’re broken—
because no one ever handed you the manual.
🚀 This is Where uGuides Comes In.
We don’t fix people.
We don’t tame AI.
We decode the OS underneath.
We optimize systems on their own terms— whether human or non-human.
And guiding you through all of it? That’s Starguide.
Not your boss.
Not your manager.
Starguide is your team’s trusted Dog 2.0—your AI companion.
Always ready, always translating, always making sure your humans and your AI shine together.
🗺️ Here’s How It Works:
🔎 Interaction Profiles™
Every human. Every AI.
Mapped. Understood.
Their OS, clearly outlined.
📄 uGuides (User Guides)
Each person and AI’s quick-start “how to work with me” manual.
📚 Team Playbooks
All OS profiles rolled into one game plan—
No chaos. No second-guessing.
🛠️ Personal Toolkits
Custom workflows, tools, and AI settings—
tailored to YOUR OS.
🐕🦺 Starguide AI Companion
Your guide dog.
The bridge between human systems and non-human systems.
Always helping you sync, without forcing anyone to change who they are.
🎮 The Point?
You don’t need to rewrite yourself.
You don’t need to second-guess your tools.
You just need to understand who’s running on what OS—including you.
Because every game has a rulebook.
We’re just making it explicit.
It doesn’t need to be hard.
That’s uGuides.
It just works.